Coming soon!
Since early 2024, I had the pleasure of freelancing for 21b, a Slack services provider. They’re a small but mighty team who reached out for presentation design support. I helped them establish a master template, first-call decks, sales sheets, and event presentations. Their branding closely mirrors Slack’s to create a sense of cohesion with the product, and my main focus was to strike the right balance — staying true to Slack’s branding while weaving in unique 21b elements to make their materials stand out.
When I joined Salesforce, I didn’t expect to enjoy focusing on one area of design as much as I did — presentations. At Stericycle, I designed most of the sales team's presentations — partly because I was the only designer available, and partly because I genuinely enjoyed it while other designers didn’t. But back then, presentations were just one of many design projects I worked on.
At Salesforce, they became my specialty. Over my 4+ years there, I focused almost entirely on presentations — from executive meetings and program overviews to internal kickoffs — and even built resources and enablement tools to help others design stronger decks. I loved crafting presentations and hoped to continue growing in that space as I moved into the next chapter of my career.
Since most of my internal work was confidential, I created a few layouts using publicly available Salesforce information to give you a sense of the quality and style of my work.
As part of the Mirrim branding initiative, I led transitioning sales presentations from the Expert Solutions branding. A favorite aspect of this experience was developing a rich animation scheme for a critical section focused on essential considerations (for example, the Notification Management slide below). In addition, I led an enablement session with my fellow designers to walk through its creation — another personal highlight.
As the sole designer on the marketing team, I owned the development and maintenance of our sales presentations. And as part of the Expert Solutions rebranding initiative, I got the opportunity to reimagine how we approached our presentations — visually and story flow. In addition to the core slides, we developed a series of customized sections based on the client's industry, relationship stage, and other factors. For example, the Recall Life Cycle was a personal favorite since the sales team considered it the primary story point (they could use this section alone for a single presentation). So, I enhanced it by adding individual slides for each part of the life cycle — helping the presentation flow and not feel static by staying on one slide.